Supreme × Olaolu Slawn Concept

Supreme × Olaolu Slawn concept capsule collection

brief

Create a cohesive capsule collection and campaign system for a hypothetical Supreme × Olaolu Slawn collaboration, including product designs, branded assets, and advertising applications.

approach

I kept Supreme’s structure and instantly recognizable layout language as the foundation, then introduced Olaolu Slawn's signature caricature/graffiti style as a disruptive overlay. The centerpiece is a reinterpreted box logo—treated like a real NYC billboard that’s been tagged—referencing how Supreme ads and visuals often get altered in the city. The collection balances clean brand rules with expressive artwork, so every piece feels connected while still carrying that raw “street” energy.