About
Diego Abad is a multidisciplinary designer based in New York studying Communication Design at FIT.
introduction
As a first-generation student raised in Ecuador, I approach design as a privilege earned through discipline and treat every project with intention, always striving for success.
I believe first impressions carry lasting value, and I’m driven to create work that succeeds through a professional outlook, a creative perspective, and clear intention behind every decision.
As a first-generation student raised in Ecuador, I approach design as a privilege earned through discipline and treat every project with intention, always striving for success.
I believe first impressions carry lasting value, and I’m driven to create work that succeeds through a professional outlook, a creative perspective, and clear intention behind every decision.
As a first-generation student raised in Ecuador, I approach design as a privilege earned through discipline and treat every project with intention, always striving for success.
I believe first impressions carry lasting value, and I’m driven to create work that succeeds through a professional outlook, a creative perspective, and clear intention behind every decision.
work experience
2025 — Present
SomeAI
Lead Brand Designer
Built the brand identity system and visual assets across key touchpoints, including the logo/mark, wordmark, and app icon ; currently contributing to UI/UX product design.
2025 — Present
SomeAI
Lead Brand Designer
Developed core brand assets (logo system, wordmark, app icon) and contribute to ongoing UI/UX product design.
2025 — Present
SomeAI
Lead Brand Designer
Built the brand identity system and visual assets across key touchpoints, including the logo/mark, wordmark, and app icon ; currently contributing to UI/UX product design.
2023 - Present
Freelance
Brand & Visual Designer
Designed logos and brand assets for small businesses and startups creating scalable visual systems and production-ready deliverables.
2023 - Present
Freelance
Brand & Visual Designer
Designed logos and brand assets for small businesses and startups creating scalable visual systems and production-ready deliverables.
Tools
Photoshop
Illustrator
Figma
InDesign
After Effects
Premeire Pro